🎯 The Cold Truth About Ice Cream Sales
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87% of dessert shop owners say packaging influences repeat purchases
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68% of customers are more likely to share a photo of their dessert if the cup is "cute" or branded
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A branded cup adds perceived value up to 35%—without changing your ingredients
📦 Custom Ice Cream Cup = Branding Powerhouse
Here’s what one little cup can do:
| ✅ Function | 💡 Impact |
|---|---|
| Shows off your logo | Builds recognition and trust |
| Displays your social handles | Encourages Instagram tags and follows |
| Adds color to your product shot | Makes your product more “share-worthy” |
| Differentiates you from competitors | Creates loyalty & premium perception |
| Allows for seasonal designs | Keeps your brand fresh and fun |
🧊 Material Options for Every Cold Treat
| 🧁 Product Type | 🧃 Best Cup Material |
|---|---|
| Ice Cream & Gelato | Poly-lined paper |
| Frozen Yogurt | Double-walled paper |
| Italian Ice | Wax-coated |
| Sorbet / Vegan Blends | Compostable PLA cups |
🎨 Sizes That Fit Your Menu
| Size (oz) | Perfect For |
|---|---|
| 4 oz | Kids’ sizes / samples |
| 8 oz | Single scoop / regular servings |
| 12 oz | Large scoop / build-your-own |
| 16 oz+ | Loaded sundaes / take-home |
📈 Case Study Snapshot
🍦 “After switching to full-color branded cups, we saw:
42% increase in social media mentions
23% increase in first-time walk-ins
Customers literally asking to buy the cups”
– Luna’s Creamery, Queens NY
🎁 Bonus: Design Ideas That Work
🖼️ Minimal Logo + Bright Color Background
🎨 Hand-Drawn Illustrations (fruit, cones, cows!)
📸 QR Code for Loyalty Program
🛎️ Cup Sleeve with Promotion or “Flavor of the Month”
💡 Remember: People Eat With Their Eyes First
The right cup:
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Grabs attention
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Tells your story
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Makes your treats unforgettable
✅ Ready to Design Your Own?
We offer:
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Full-color printing
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Custom sizes and materials
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Compostable and freezer-safe options
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Low minimums for small shops
Let’s make your next scoop your most Instagrammable yet.
Would you like a real infographic version of this post to use on your social media or email marketing? I can create that next!
