Guest Post by: Emily Wong, Owner of Brew & Bloom Café – Partnering with GoBoxAd Food Packaging
When I first opened my café three years ago, I thought branding meant fancy signage and Instagram ads. But over time, I learned that sometimes the smallest details make the biggest difference.
For me, that detail was custom printed stickers — something I didn’t take seriously until GoBoxAd helped me turn them into one of my most effective (and affordable) marketing tools.
If you run a restaurant or café, and you’re overlooking stickers, this post is for you.
☕ Why I Started Using Stickers
At first, I only wanted something to seal our takeaway coffee lids and pastry boxes neatly. I didn’t even think about branding.
But when GoBoxAd showed me how stickers could match my logo, colors, and font style, I realized — these little round pieces of paper could become my mini billboards.
We began placing them everywhere:
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On coffee cup sleeves
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On sandwich wrappers
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On kraft paper bags
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On dessert boxes
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Even on customers’ laptops (yes, they asked for them!)
Soon, our logo was walking around the neighborhood.
“Every time a customer leaves your café, a sticker goes with them — that’s free advertising.”
🖼️ The Power of Visual Consistency
One of the first things GoBoxAd taught me was that branding consistency creates trust.
My logo was simple — white typography on a sage green background — but when repeated across every packaging item, it became recognizable.
We used gloss finish stickers for cold drink cups and matte finish for pastry boxes. Both looked high-end but stayed within budget.
Customers started telling us, “Your packaging is so aesthetic!” — and that one comment alone told me we were doing something right.
The beauty of custom stickers is that they work on any packaging — whether you’re selling pizza, boba, or pastries. You can make even a plain box look custom-printed with just one well-designed sticker.
🌿 Eco-Friendly Options That Customers Love
Sustainability matters to me and my customers. So I was thrilled to learn that GoBoxAd offers eco-friendly sticker options — made from recycled or biodegradable materials, printed with soy-based inks.
We switched to kraft-style stickers last spring, and the response was overwhelmingly positive. Customers commented on how “earthy” and “authentic” the packaging looked.
It also aligned with our café’s mission: serve great coffee, reduce waste, stay local.
“Your packaging speaks before your food does — make sure it speaks your values.”
💡 Creative Ways I Use Stickers Now
Once I got hooked, I started experimenting — and I discovered that stickers are incredibly versatile marketing tools.
Here’s how we use them today:
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Seasonal Specials:
We print limited-edition stickers for new drinks — like Pumpkin Latte 2025 or Summer Berry Cold Brew.
Customers collect them like souvenirs. -
Social Media Promos:
QR code stickers that link to our Instagram or loyalty program. It’s modern, interactive, and fun. -
Thank You Notes:
We seal takeout bags with stickers that say “Brewed with Love” or “Thanks for Supporting Local.”
A small touch that makes a big emotional impact. -
Co-Branding Events:
When we partnered with a nearby bakery, we printed dual-logo stickers for our collab boxes — quick, affordable, and memorable.
GoBoxAd made reordering easy. We just update the design file, approve the proof, and the new batch arrives within days.
🧠 What I Learned About Sticker Design
A good sticker follows the same principles as good branding:
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Keep it simple — one logo or message is enough.
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Contrast counts — use strong color difference for visibility.
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Shape matters — circle for coffee cups, square for bags, rectangle for labels.
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Size smartly — GoBoxAd helped me test different diameters until we found the perfect fit (2.5” for cups, 3” for boxes).
The team also provided mockup previews — so I could see how the sticker would look before printing. That saved me from a few design mistakes!
💬 What Customers Are Saying
Now, our customers often ask for stickers when they check out. Some even stick them on their laptops or notebooks.
That’s the kind of brand connection every café owner dreams of — when your customers want to carry your brand with them.
One regular even told me, “I saw your logo on someone’s water bottle and came in to try your coffee!”
That’s word-of-mouth marketing at its simplest — and cheapest.
🏆 Why I Recommend GoBoxAd for Sticker Printing
I’ve worked with GoBoxAd for over a year now, and here’s why I keep coming back:
✅ Low minimum order quantities — perfect for small cafés like mine.
✅ Fast local delivery — often within 48 hours in NYC.
✅ Eco-friendly materials that align with our brand.
✅ Design support — their team helped fine-tune our colors and borders.
✅ Consistent quality — every print run looks sharp and professional.
They understand restaurant owners. They know time, budget, and brand image all matter equally.
✨ Final Thoughts: Stickers That Stick with People
If you’re a restaurant or café owner, and you haven’t tried custom printed stickers yet — start now.
They’re affordable, flexible, and full of creative potential.
From labeling takeout containers to adding personality to plain packaging, stickers make your brand feel alive.
And trust me — once you see your customers snapping photos of your packaging, you’ll realize that your sticker is working harder than your ad campaign.
