Why Table Tents Deserve More Attention
When it comes to in-restaurant marketing, many owners focus on menus, posters, and digital screens, but one powerful tool is often overlooked—table tents. These compact, eye-catching displays sit directly in front of customers, making them an effective, low-cost way to promote specials, events, and upsells.
But how do table tents compare to other in-restaurant marketing tools like menus, posters, and digital screens? Let’s break it down.
1️⃣ Table Tents vs. Menus: Which Drives More Upsells?
📌 Table Tents:
✔️ Highlight specific promotions – Limited-time offers, drink specials, and desserts get more visibility.
✔️ Encourage impulse purchases – Customers make quick decisions while waiting for food.
✔️ Low-cost and easily updated – No need to reprint full menus for small changes.
📌 Menus:
✔️ Essential for ordering – Customers always refer to menus first.
✔️ More comprehensive – Displays all food and drink options.
❌ Can be overwhelming – Customers may skim past specials or limited-time items.
🏆 Winner: Table Tents for Promotions & Upsells
Menus are essential, but table tents focus attention on high-margin items, increasing sales.
2️⃣ Table Tents vs. Posters: Which Grabs More Attention?
📌 Table Tents:
✔️ Placed directly on tables – Customers see them while waiting for food.
✔️ Creates a personal experience – Easy to read, interact with, and discuss.
✔️ Encourages immediate action – Customers can order featured items right away.
📌 Posters:
✔️ Great for branding & ambiance – Reinforces your restaurant’s identity.
✔️ Larger visual impact – Can be seen from a distance.
❌ Easier to ignore – Customers might not notice them while seated.
🏆 Winner: Table Tents for Customer Engagement
Posters help with branding, but table tents get customers to act in the moment.
3️⃣ Table Tents vs. Digital Screens: Which is More Cost-Effective?
📌 Table Tents:
✔️ Low-cost marketing tool – No electricity, maintenance, or tech required.
✔️ Always visible – No risk of being turned off or ignored.
✔️ Customizable & reusable – Swap inserts for seasonal promotions.
📌 Digital Screens:
✔️ Dynamic & engaging – Can show videos, animations, and rotating content.
✔️ More modern appeal – Great for tech-savvy restaurants.
❌ Expensive setup & maintenance – Higher upfront costs.
❌ Not as personal – Customers may not actively watch screens while dining.
🏆 Winner: Table Tents for Budget-Friendly Marketing
Digital screens look great but table tents provide a high-impact, low-cost solution that works in any restaurant setting.
Final Verdict: Why Every Restaurant Should Use Table Tents
✔️ Best for promoting limited-time deals, events, and high-margin items.
✔️ More effective than posters and digital screens for direct engagement.
✔️ A cost-effective way to boost sales and enhance the dining experience.
💡 Want custom-printed table tents for your restaurant? We offer high-quality, durable table tents designed to increase your sales and engage customers. Contact us today to get started!
