It started with a mistake.
We had just launched a new seasonal dish—Thai Basil Chicken Rice Bowl. It was fresh, fragrant, and everyone on the team loved it. We added it to the POS, mentioned it during service, and figured it would sell on its own.
But for two weeks, barely anyone ordered it.
I thought maybe the pricing was off, or the name wasn’t catchy. We even asked our servers to “mention it more.” Still, nothing changed. Until one of our junior staff, Mia, said something that stopped me:
“Maybe customers just don’t know it exists.”
The Birth of a Simple Poster
That night, I opened Canva, dropped in a photo of the dish, added three lines of copy, and printed a poster at a local shop.
The next morning, we taped it near the register:
“NEW! Thai Basil Chicken Bowl – Bold, Spicy, Satisfying.”
Underneath: Available for dine-in or takeout.
It wasn’t fancy. It wasn’t laminated. But it was there.
By lunchtime, someone pointed to the poster and said, “That looks good. I’ll try that.”
By dinner, the same thing happened four more times.
A Quiet Messenger
That poster didn’t shout. It didn’t blink. It didn’t need Wi-Fi.
But it worked all day, quietly nudging, suggesting, reminding.
By the end of the week, Thai Basil Chicken was our second-best seller.
We weren’t shouting into the digital void. We were speaking directly to the customer—where they were already looking: the wall, the counter, the menu board, the takeout area.
We Started Printing More Posters
We made another for our catering service. One for our vegan options. One that simply said:
“Not sure what to order? Ask us what’s popular today.”
These small visuals sparked conversations, guided choices, and answered unspoken questions. We didn’t need to upsell anymore—the posters did it for us, with pictures, color, and clarity.
Our staff appreciated the help. Our customers appreciated the transparency. Our brand looked more alive.
What I Learned
A good poster doesn’t just decorate your space. It communicates—clearly, directly, and often more effectively than words ever could.
It doesn’t have to be big or perfect. It just has to be:
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On-brand
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In the right place
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Focused on one clear message
Now, We Treat Posters Like Part of the Team
They rotate monthly. They match our campaigns. They highlight what matters.
Sometimes they promote a dish. Other times, they just say:
“Thank you for dining with us. Your support means everything.”
And in that quiet way, they speak on our behalf—louder than any Instagram post.
Final Thoughts
If you’re a restaurant owner trying to reach customers more meaningfully, don’t underestimate the power of a simple, well-placed poster.
You never know—one poster might just change how your customers see your food. Or your brand. Or even your story.
It did for us.
Need help printing restaurant posters that connect with your customers?
We offer custom sizes, vivid colors, fast turnaround, and even design assistance—perfect for menus, promotions, or heartfelt messages.
Let your walls do the talking.
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