Introduction: More Than Just a Drink Rest
When you think of restaurant branding, coasters might not be the first thing that comes to mind. However, custom-printed coasters are an affordable and effective way to promote your brand, enhance the dining experience, and even drive customer engagement. To dive deeper into the impact of branded coasters, we spoke with restaurant owners, branding experts, and customers about their thoughts on custom coasters and how they can benefit restaurants.
Interview 1: The Restaurant Owner’s Perspective
📍 Jason Lee, Owner of Eastwood Bar & Grill
🗣️ "We first introduced custom coasters as a small branding experiment. We printed our logo on one side and a QR code for our online menu on the other. Within a month, we saw a 20% increase in online orders from customers scanning the code while dining in. It was an easy and low-cost way to engage customers without pushing them."
🔹 Key Takeaway: Custom coasters can be a subtle yet powerful marketing tool, especially when incorporating QR codes that link to menus, promotions, or loyalty programs.
Interview 2: The Branding Expert’s Advice
📍 Sarah Martinez, Restaurant Branding Consultant
🗣️ "A well-designed coaster does more than protect your tables—it acts as a mini billboard for your brand. When customers sit down and see a stylish, custom coaster, it immediately elevates their perception of the restaurant. It's especially effective for cocktail bars, coffee shops, and upscale dining spots."
🔹 Pro Tips for Designing a Coaster:
✔️ Use high-contrast colors to make the logo stand out
✔️ Keep it simple – don’t overcrowd the design with too much text
✔️ Add a fun message or trivia question to encourage conversation
Interview 3: The Customer Experience
📍 Michelle Thompson, Frequent Restaurant-Goer
🗣️ "I always notice when restaurants have branded coasters. It makes the place feel more polished and professional. One time, I saw a coaster with a funny quote and the restaurant’s Instagram handle—I followed them on the spot! It’s those little touches that make a restaurant memorable."
🔹 Key Takeaway: Custom coasters can leave a lasting impression, encouraging customers to engage with the restaurant on social media or even take coasters home as a keepsake.
Conclusion: Why Every Restaurant Should Consider Custom Coasters
From branding and marketing to enhancing the customer experience, custom coasters offer multiple benefits for restaurants. Whether you want to drive social media engagement, increase online orders, or simply add a touch of professionalism, investing in high-quality, printed coasters is a smart move.
💡 Ready to elevate your branding? We offer high-quality custom coasters that match your restaurant’s aesthetic while serving as an effective marketing tool. Contact us today to get started!
