Why Custom Paper Bags Are More Than Just Takeout Packaging

Why Custom Paper Bags Are More Than Just Takeout Packaging

Aug 26, 2025Dennis Chiu

📊 An Infographic Breakdown for Restaurant Owners


🎯 What’s the Real Purpose of a Paper Bag?

Function Impact
Carry Food Practical convenience for customers
Promote Brand Your logo seen on the go
Communicate Identity Reinforces your values (eco, premium)
Build Loyalty Reusable bags = daily reminders
Create Moments “Unboxing” experience for takeout

🌱 Eco-Friendly = Business-Friendly

81% of diners say eco-packaging affects how they perceive a restaurant.
52% are willing to pay more for sustainable packaging.

Custom Kraft Paper Bags offer:

  • 🌍 100% Recyclable or Compostable options

  • ✅ Plastic ban compliance in many cities

  • 💚 Positive brand perception (especially with younger diners)


🧠 Visual = Memorable

Customers remember branded packaging 60% longer than plain packaging.

Plain Paper Bag Custom Printed Paper Bag
White/Brown = Generic Your Logo = Branded & Recognized
Easily discarded Photographed, reused, remembered
Missed marketing opp. Free advertising on the streets

👜 What Can You Print On a Paper Bag?

  • 🍽️ Your logo & tagline

  • 📱 QR code (menu, online order, promo)

  • 📦 Hashtag or message (e.g., #TastesLikeHome)

  • 🌿 “This bag is recyclable” for green credibility

  • ☕ Seasonal messages or custom artwork

🎨 74% of customers say they enjoy creative packaging that reflects the brand's vibe.


💡 Types of Custom Paper Bags for Restaurants

Type Best For Example
Kraft Paper Bag General takeout, eco-conscious brands Salad shops, sushi takeout
Handle Paper Bag Family meals, large orders Chinese or Thai takeout
Die-Cut Handle Bag Minimalist, upscale branding Bakeries, boba shops
Flat Paper Bag Small snacks, cookies, coffee bags Cafés, sandwich shops

📈 How Custom Paper Bags Drive ROI

Let’s compare a typical month:

Bag Type Estimated Monthly Cost Estimated Exposure (impressions) ROI
Plain Bags $150 0 (no brand seen) Low
Custom Bags $250 12,000+ impressions (walkers, riders) High (branding boost)

📦 Final Thought: It’s Not Just a Bag

A well-designed paper bag is:

  • A marketing tool

  • A loyalty builder

  • A sustainability statement

  • A mobile ambassador of your restaurant


Ready to turn your takeout into a branding experience?
We print:

  • Multiple sizes

  • Recyclable kraft options

  • Low minimums

  • Full-color or one-color logo printing

Let your packaging walk the streets for you—literally.


Want this blog post turned into a real infographic PDF you can email or print? Let me know and I’ll create one for you!

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